Kate Williams, RD, LD
Consumer demand for organic products in the United States continues to grow. Organic products are available in nearly 3 out of 4 traditional supermarkets and in 2012, accounted for about 4 percent of total U.S. food sales. Although produce is the highest selling organic food, other food categories like packaged/prepared foods, breads and snacks are gaining sales.1 According to the Organic Trade Association’s 2013 U.S. Families’ Organic Attitudes and Beliefs Study, 81% of U.S families now report buying organic products at least sometimes, and note buying more than the previous year. Why? According to the above noted study, almost half of consumers who buy organic do so because they believe they are healthier for their families.2 As consumer demand for organic products increases, so does availability, variety and interest in what organic is all about.What does organic mean?
(for example, improve soil and water quality).3 Part of the certification ensures that the product is protected from prohibited substances from raw to finished product.
What are the requirements for organic labeling of products?
Many products can be considered for the organic certification—think beyond the produce aisle. Crops, wild crops, livestock, and processed/multi-ingredient items can all be considered for organic certification.1
|Categories of "Organic" Labeling||Requirements/Description||Labeling Notes|
|Made with Organic||
|Specific Organic Ingredients||
Chart Source: LABELING ORGANIC PRODUCTShttp://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELDEV3004446&_sm_au_=iVV1NP6D4VrVDDpv
What does Campbell have to offer?
Campbell works hard to add more options to your pantry and fridge so that you can enjoy a variety of foods and flavors. In addition, Campbell values the opportunity to responsibly manage our agricultural resources and promote sustainable growing practices. Campbell’s large portfolio includes numerous organic options. Check out Swanson® Organic broths and stocks, Plum® Organics, Pepperidge Farm® Made with Organic Wheat Goldfish® and Pace® organic salsa, to name a few. Whether you buy organic products or conventionally grown products, or a combination of both, embrace each eating occasion an opportunity to try something new and fuel your body with nutritious and delicious foods. Keep in mind all foods in moderation can fit into a healthy lifestyle.
Try Something New!
Kate received her bachelor’s degree in dietetics from the University of Delaware and completed her dietetic internship at Johns Hopkins Bayview Medical Center. She has over ten years of experience in a variety of nutrition-related practice areas including clinical nutrition, weight management counseling, health and wellness and nutrition education. Kate has worked as a nutrition consultant to the Campbell Soup Company since 2005.1. http://www.ers.usda.gov/topics/natural-resources-environment/organic-agriculture/organic-market-overview.aspx Organic Market Overview. Accessed Sept 15th, 2014
- http://www.ota.com/organic-consumers/consumersurvey2013.html Organic Trade Association. Accessed Sept 16, 2014.
- http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5101547 Organic Certification of Farms and Businesses Producing Agricultural Products. Accessed Sept 15th, 2014