Featured Vegetable: All Forms Matter

Enjoy MORE. It’s no mystery that fruits and vegetables are good for us—so what’s stopping Americans from getting their recommended daily intake? Differences in food preferences among families, lack of ideas for preparation, cost and perishability are common barriers reported by moms and primary shoppers.1,2 In the spirit of Fruits and Veggies—More Matters® month, let’s see how many barriers we can help you overcome!

Make it Count. Fruits and vegetables don’t have to be fresh off the farm for them to count towards your daily recommend intake; all forms count, even if they are frozen, 100% juice, dried or canned.3 Regardless of their form, vegetables and fruits provide vitamins, minerals, and health-promoting phytonutrients. Unfortunately, it’s a common misconception that these forms are always less healthy than their fresh counterparts.1,4-6 Don’t be fooled. So if cost and perishability are stopping you from getting these food groups, scope out the center aisles of your favorite supermarket for nutritious, budget-friendly, longer-lasting fruit and veggies.

Center Store Tips:

  • Be sodium savvy. Opt for canned veggies that are reduced in sodium or have no salt added
  • Skip the syrup. Choose canned fruits that are packed in their own juice to lower intake of added sugars
  • Cut the coupons. Take advantage of discounts and coupons and buy canned, frozen and dried fruits and vegetables in bulk for later use
  • Dare to compare. Check the prices of different brands, sizes and forms to get the best deals

Keep the Peace. Everyone has his or her own personal preferences when it comes to fruits and vegetables, making it hard to satisfy the whole family at one meal. Write a shopping list that includes fruit and veggie favorites of each person in your family, then plan each dinner for the week around one of those vegetables. Not only will everyone get their choice, but you will include a wider variety of produce—and nutrients—into your diet! Planning ahead will also help prevent you from over-buying more fruits and vegetables than you will use within the week, so less goes to waste.

Stop the Clock. We need to stop thinking that eating healthy and reaching our recommended intakes of fruits and vegetables take too much time and preparation. There are many ways to enjoy these colorful, nutrient-dense foods on a tight schedule:

  • Grab the clean greens. Choose pre-washed bags of salad and other vegetables
  • Start steaming. Buy frozen vegetables that come in microwavable steam bags
  • Skip steps. Choose fruit and veggie products that are pre-made or easy to prepare, such as many soups, sauces, snacks and juices

Let Campbell help break the barriers! Campbell offers hundreds of products that provide at least ¼-cup of vegetables and/or fruit per serving, making it easier to get the recommended amount of vegetables and fruit each day. Top whole grain pasta with Prego® Traditional Italian sauce, heat up a bowl of Campbell’s® Condensed Sun-Ripened Yellow Tomato soup, or drink a glass of V8® Low Sodium 100% Vegetable juice as an easy way to get more veggies. As for the fruits? Try V8® Fruit and Vegetable Blends—one 8 fl. oz. serving provides at least one combined serving of fruits and veggies. For more options, explore our entire collection of products, which are sure to please many different palates.

It’s easy to get into a routine of preparing the same dishes and meals each week. To keep your taste buds happy, incorporate a variety of fruits and vegetables into your diet. Be bold, and try something new! Explore our fruit and veggie recipe collection, which includes recipes that provide at least ½ cup of fruits or vegetables per serving.

The Campbell Soup Company proudly supports the Produce for Better Health Foundation and partners with PBH to promote its Fruits & Veggies—More Matters® initiative. Check out their website for tons of tips on planning, shopping, cooking and getting the kids involved.


  1. Produce for Better Health Foundation. Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption: 2007-2014.
  2. Produce for Better Health Foundation. Primary Shoppers/Moms with Kids 10 & Under Study. March 9, 2012. http://www.pbhfoundation.org/pdfs/about/res/pbh_res/2012GenX-YMomResearch.pdf. Accessed June 30, 2014.
  3. U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.
  4. Rickman JC, Bruhn CM, and DM Barrett. Nutritional comparison of fresh, frozen, and canned fruits and vegetables (Parts I and II). J Sci Food Agric. 2007.
  5. Kapica C, Weiss W. Canned Fruits, Vegetables, Beans and Fish Provide Nutrients at a Lower Cost Compared to Fresh, Frozen or Dried. J Nutr Food Sci. 2012;2:131.
  6. Rampersaud GC. A comparison of nutrient density scores for 100 % fruit juices. J Food Sci 2007;72:4, S261–S266.

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V8 V-Fusion® Green Smoothie

Yield: 4 cups
Serves: 4


  • 1 cup V8 V-Fusion® Strawberry Banana Juice
  • 1 ea avocado
  • 1 cup kale, shredded
  • 1 ea green apple
  • 1 cup ice cubes
  • 1 Tbsp ginger
  • 1 ea lime juice
  • 1 ea lime zest

Combine all ingredients in a blender and puree until very smooth.

Nutrition Information: 160 Calories, 8g Fat, 1.6g Saturated Fat, 4g Monounsaturated Fat, 1.4g Polyunsaturated Fat, 27mg Sodium, 480 mg Potassium, 23g Carbohydrate, 6g Fiber, 13g Sugar, 2.5g Protein, 70% Vitamin A, 90% Vitamin C, 4% Calcium, 5% Iron