Campbell Soup Company's Childhood Obesity and Hunger program partners with the
Campbell Soup Foundation, government partners, nonprofits, and the greater Camden
community to work to address the health and wellness of Camden, New Jersey's
young people. Campbell has been based in Camden, New Jersey, since its founding
in 1869. The goal is to "Measurably improve the health of young people in our
hometown communities by reducing childhood obesity and hunger by 50% in the next
The Children's Food and Beverage Advertising Initiative (CFBAI) was launched
in 2006 by the Council of Better Business Bureaus and ten food manufacturers. The
goal of the Initiative is to shift the mix of advertising primarily directed to
children to encourage healthier dietary choices and healthy lifestyles. Campbell
is a charter participant in the CFBAI.
Facts Up Front is a nutrient-based labeling system that summarizes important information
from the Nutrition Facts Panel in a simple and easy-to-use format on the front of
food and beverage packages. Facts Up Front is a voluntary initiative aligned with
the U.S. Food and Drug Administration (FDA) and the U.S. Department of Agriculture
(USDA) guidelines and regulations. Through Facts Up Front, participating food and
beverage companies will place icons on the front of their products that display
calories, saturated fat, sodium and sugar per serving. Facts Up Front icons will
appear on the majority of Campbell products by the beginning of 2014.
The Healthy Weight Commitment Foundation is a national, multi-year effort designed
to help reduce obesity, especially childhood obesity, by 2015. It focuses on three
critical areas: the marketplace, the workplace, and schools. Campbell is a founding
member of the group, which includes more than 160 members, including retailers,
food and beverage manufacturers, restaurants, and other organizations. Food manufacturers
have publicly pledged to remove 1.5 trillion calories from the food supply by 2014.
The Labels for Education (LFE) program supports schools by helping them
obtain educational resources they might not otherwise be able to afford, such as
computers, athletic equipment, and musical instruments. The program is registered
in more than 50,000 schools and organizations, benefiting more than 42 million students.
Over $7 million in educational merchandise was awarded to participating schools
from 2007 to 2010. Campbell's LFE program was recently enhanced to offer teachers
10 unique educational modules to teach children how to lead healthy and balanced
lifestyles by integrating physical activity and nutrition.
The National Salt Reduction Initiative (NSRI) is an effort coordinated by the New
York City Health Department to help prevent heart attacks and strokes by reducing
the amount of salt in packaged and restaurant foods. The goal of the Initiative
is to reduce America's salt intake by 20% over a five-year period. Campbell
Soup Company, a leader in sodium-reduction initiatives, supports the NSRI.
Stamp Out Hunger is the National Association of Letter Carriers' national
food drive, held annually on the second Saturday of May. Campbell partners with
the NALC and provides the promotional postcard that is sent to every home in America.
In 2010, 77.1 million pounds of food was collected by more than 230,000 letter carriers.
to learn more.
Together Counts is a social media public-service campaign sponsored by the Healthy
Weight Commitment Foundation that encourages families to balance calories consumed
with calories burned by eating meals and exercising together. Families can log onto
the Together Counts Web site
and "Take the Pledge" to schedule online at least two meals and two activities
together a week. To promote the Together Counts program, Campbell and Pepperidge
Farm have added links to their Facebook and Website pages.
At the core, CSR and sustainability at Campbell Soup Company mean:
- Advancing global wellness and nutrition;
- Helping build a more sustainable environment; and
- Honoring our role in society from the farm to the family.
More broadly, we believe corporate social responsibility and sustainability are
integrated business platforms that build long-term shareowner value. These platforms
foster innovation, drive operational efficiency, improve environmental performance,
reduce costs, and strengthen our employees' relationships with our customers, and
ultimately create business advantage. Each year, Campbell's publishes a CSR Report
to provide our stakeholders with a balanced view of our CSR and sustainability strategy,
along with the performance in our worldwide operations during the fiscal year.
This year's report includes a full update to key programs and performance metrics.
Campbell Corporate Responsibility for more information and to view our current
And be sure to check out Trish Zecca's CSRwire blog, where she discusses the important
balance of nutrition and taste in all of our products.