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Campbell Soup Company's Childhood Obesity and Hunger program partners with the Campbell Soup Foundation, government partners, nonprofits, and the greater Camden community to work to address the health and wellness of Camden, New Jersey's young people. Campbell has been based in Camden, New Jersey, since its founding in 1869. The goal is to "Measurably improve the health of young people in our hometown communities by reducing childhood obesity and hunger by 50% in the next ten years."
The Children's Food and Beverage Advertising Initiative (CFBAI) was launched in 2006 by the Council of Better Business Bureaus and ten food manufacturers. The goal of the Initiative is to shift the mix of advertising primarily directed to children to encourage healthier dietary choices and healthy lifestyles. Campbell is a charter participant in the CFBAI.
Facts Up Front is a nutrient-based labeling system that summarizes important information from the Nutrition Facts Panel in a simple and easy-to-use format on the front of food and beverage packages. Facts Up Front is a voluntary initiative aligned with the U.S. Food and Drug Administration (FDA) and the U.S. Department of Agriculture (USDA) guidelines and regulations. Through Facts Up Front, participating food and beverage companies will place icons on the front of their products that display calories, saturated fat, sodium and sugar per serving. Facts Up Front icons will begin appearing on Campbell products by the end of calendar year 2011.
The Healthy Weight Commitment Foundation is a national, multi-year effort designed to help reduce obesity, especially childhood obesity, by 2015. It focuses on three critical areas: the marketplace, the workplace, and schools. Campbell is a founding member of the group, which includes more than 160 members, including retailers, food and beverage manufacturers, restaurants, and other organizations. Food manufacturers have publicly pledged to remove 1.5 trillion calories from the food supply by 2014.
The Labels for Education (LFE) program supports schools by helping them obtain educational resources they might not otherwise be able to afford, such as computers, athletic equipment, and musical instruments. The program is registered in more than 50,000 schools and organizations, benefiting more than 42 million students. Over $7 million in educational merchandise was awarded to participating schools from 2007 to 2010. Campbell's LFE program was recently enhanced to offer teachers 10 unique educational modules to teach children how to lead healthy and balanced lifestyles by integrating physical activity and nutrition.
The National Salt Reduction Initiative (NSRI) is an effort coordinated by the New York City Health Department to help prevent heart attacks and strokes by reducing the amount of salt in packaged and restaurant foods. The goal of the Initiative is to reduce America's salt intake by 20% over a five-year period. Campbell Soup Company, a leader in sodium-reduction initiatives, supports the NSRI.
Stamp Out Hunger is the National Association of Letter Carriers' national food drive, held annually on the second Saturday of May. Campbell partners with the NALC and provides the promotional postcard that is sent to every home in America. In 2010, 77.1 million pounds of food was collected by more than 230,000 letter carriers. Visit www.facebook.com/StampOutHunger to learn more.
Together Counts is a social media public-service campaign sponsored by the Healthy Weight Commitment Foundation that encourages families to balance calories consumed with calories burned by eating meals and exercising together. Families can log onto the Together Counts Web site and "Take the Pledge" to schedule online at least two meals and two activities together a week. To promote the Together Counts program, Campbell and Pepperidge Farm have added links to their Facebook and Website pages.
At the core, CSR and sustainability at Campbell Soup Company mean:
- Advancing global wellness and nutrition;
- Helping build a more sustainable environment; and
- Honoring our role in society from the farm to the family.
More broadly, we believe corporate social responsibility and sustainability are integrated business platforms that build long-term shareowner value. These platforms foster innovation, drive operational efficiency, improve environmental performance, reduce costs, and strengthen our employees' relationships with our customers, and ultimately create business advantage. Each year, Campbell's publishes a CSR Report to provide our stakeholders with a balanced view of our CSR and sustainability strategy, along with the performance in our worldwide operations during the fiscal year.
This year's report includes a full update to key programs and performance metrics. Please visit Campbell Corporate Responsibility for more information and to view our current report.
And be sure to check out Trish Zecca's CSRwire blog, where she discusses the important balance of nutrition and taste in all of our products.
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